1. Who We Are

SGB Starkstrom Pte Ltd is a company incorporated in Singapore and the exclusive authorised distributor of SGB-SMIT Group transformers in Singapore. We supply oil distribution transformers, cast resin transformers, and medium power transformers to industrial, commercial, and utility clients across Singapore.

For the purposes of the PDPA, SGB Starkstrom Pte Ltd is the Data Controller responsible for your personal data collected through this website (sgbsin.com.sg).

2. Personal Data We Collect

We may collect the following categories of personal data from you:

Contact and Identification Data

• Full name
• Company name and job title
• Email address
• Telephone or mobile number
• Country or region
• Postal address (if provided)

Enquiry and Communication Data

• Product enquiry details and specifications
• Messages or questions submitted through our contact form
• Product of interest (Oil transformer, Cast Resin, Power Transformer)
• Records of correspondence between you and SGB Starkstrom

Brochure Download Data

• Name, company, email and phone number collected when you request to download product brochures

Technical Data (Website)

• IP address and browser type
• Pages visited and time spent on our website
• Referring website URL
• Device type and operating system

3. How We Collect Your Data

We collect personal data through the following methods:

Directly From You

• Contact Form — when you submit an enquiry through our website contact form
• Brochure Download Form — when you request access to our product brochures
• Email or Telephone — when you contact us directly by email or phone
• Business Cards or Meetings — when you provide your details at trade shows, exhibitions, or business meetings

Automatically

• Website Analytics — technical data collected automatically when you visit our website through cookies and similar technologies
• Server Logs — access logs maintained by our web hosting provider

From Third Parties

• Formspree — our website contact and brochure forms are processed by Formspree Inc., a third-party form submission service. Data submitted through these forms is transmitted to and stored by Formspree before being forwarded to us.
• Business Referrals — we may receive your contact details from existing clients, partners, or industry contacts who refer you to us.

4. Why We Collect Your Data

SGB Starkstrom collects and uses your personal data for the following purposes:

Primary Purposes

• To respond to your enquiries — processing and responding to product enquiries, technical questions, and quotation requests submitted through our website or by other means
• To provide product information — sending requested product brochures, technical specifications, and product documentation
• To manage our business relationship — maintaining records of communications and managing ongoing customer or supplier relationships
• To process transactions — managing purchase orders, delivery, invoicing, and after-sales support

Secondary Purposes

• Marketing communications — sending relevant product updates, new product announcements, or industry news — only with your consent or where permitted by the PDPA
• Website improvement — analysing how visitors use our website to improve its content, usability, and performance
• Legal compliance — complying with applicable Singapore laws and regulations, and responding to lawful requests from government or regulatory authorities
• Security — detecting and preventing fraud, unauthorised access, and other security incidents

5. Legal Basis for Processing

Under Singapore’s PDPA, we rely on the following legal grounds for collecting and using your personal data:

• Consent — where you have given us explicit consent to process your data (e.g. submitting our contact form, opting in to receive marketing communications)
• Contractual necessity — where processing is necessary to fulfil a contract or pre-contractual obligations (e.g. processing a purchase order or service request)
• Legitimate interests — where we have a legitimate business interest that is not overridden by your rights (e.g. maintaining business records, improving our website)
• Legal obligation — where we are required by Singapore law to process your data (e.g. financial records, regulatory reporting)

6. Who We Share Your Data With

SGB Starkstrom does not sell your personal data to third parties. We may share your data with the following parties for legitimate business purposes:

Service Providers

• Formspree Inc. (United States) — form processing and submission service used on our website contact and brochure download forms. Formspree processes data in accordance with its own privacy policy at formspree.io/legal/privacy-policy
• Web hosting provider — the company hosting our website and email services
• Email service providers — used to send responses to your enquiries
• Google Analytics (if applicable) — website analytics to understand visitor behaviour

Business Partners

• SGB-SMIT Group — our principal manufacturer in Germany, with whom we may share technical enquiry details to obtain accurate quotations and specifications
• Rotary Switchgear & Testing (RST) — our affiliated company for after-sales service and technical support

Legal and Regulatory

• Singapore government agencies, courts, or regulatory authorities where required by law or court order
• Professional advisers such as lawyers, auditors, or accountants under obligations of confidentiality

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by Singapore law:

• Enquiry and contact form data — retained for up to 3 years from the date of your last contact with us
• Brochure download records — retained for up to 2 years for marketing analysis and follow-up
• Customer transaction records — retained for 7 years as required by Singapore accounting and tax laws
• Marketing consent records — retained until you withdraw consent or for 3 years after last engagement
• Website analytics data — retained for up to 26 months in aggregate, anonymised form

After the retention period expires, your personal data will be securely deleted or anonymised.

8. How We Protect Your Data

SGB Starkstrom takes the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration, or disclosure, including:

• SSL/TLS encryption for all data transmitted through our website (HTTPS)
• Secure access controls and password protection for internal systems
• Limiting access to personal data to staff who need it for their job functions
• Using reputable third-party service providers with appropriate security standards
• Regular review of our data handling and security practices

9. Cookies and Tracking

Our website (sgbsin.com.sg) may use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences and how you interact with it.

Types of Cookies We Use

• Essential cookies — necessary for the website to function correctly (e.g. session management, security). Cannot be disabled.
• Analytics cookies — help us understand how visitors use our site (e.g. pages visited, time on site). We use Google Analytics for this purpose.
• Preference cookies — remember your settings and preferences for future visits.

Managing Cookies

You can control and disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to:

• View and delete cookies currently stored on your device
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies (note: this may break some website functions)

10. Your Rights Under PDPA

Under Singapore’s Personal Data Protection Act 2012, you have the following rights regarding your personal data held by SGB Starkstrom:

Right of Access

You have the right to request a copy of the personal data we hold about you and information about how it is being used.

Right to Correction

You have the right to request correction of any inaccurate or incomplete personal data we hold about you.

Right to Withdraw Consent

Where we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Right to Data Portability

You have the right to request that we provide your personal data in a structured, machine-readable format where technically feasible.

Right to Erasure

You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any legal retention obligations.

Right to Opt Out of Marketing

You may opt out of receiving marketing communications from us at any time by contacting us directly or clicking the unsubscribe link in any marketing email.

11. Third-Party Links

Our website may contain links to third-party websites, including our partners and suppliers (e.g. SGB-SMIT Group, Schneider Electric, Camlin Energy). These websites are operated by third parties and are subject to their own privacy policies.

SGB Starkstrom is not responsible for the privacy practices or content of any third-party website. We encourage you to read the privacy policy of any third-party website you visit through links on our site.

12. Children’s Privacy

Our website and services are directed at businesses and professional individuals. We do not knowingly collect personal data from children under the age of 18.

If you believe we have inadvertently collected personal data from a minor, please contact us immediately and we will delete the data as soon as practicable.

13. Changes to This Privacy Policy

SGB Starkstrom reserves the right to update or amend this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or improvements to our data protection procedures.

When we make material changes to this policy, we will:

• Update the “Last Updated” date at the top of this page
• Post a notice on our website homepage where appropriate
• Notify registered users or existing contacts by email if the changes significantly affect how we use their data

Your continued use of our website after the effective date of any changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

14. Contact Our Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, please contact us in writing: